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Ufone wins Customer Services Innovation Award at the Global Telecom Business Innovation Awards 2011.

ISLAMABAD: June 15th, 2011 – Ufone the leader in innovation and the best telecom brand in Pakistan (source: AC Nielsen study “Pakistan Top Brands” 25th April 2011) was recently bestowed the best advertising campaign award 2010-2011 by the Pakistan Advertising society (PAS). This award has soon been followed by the Customer Services Innovation Award, under the Consumer Service Innovation category received at the Global Telecom Business Innovation Awards 2011.

Global Telecom Business is the only website and magazine designed specifically for CEO’s and CFO’s of operators and service providers across the world. The website gives consistent reports on topics such as wireless/mobile, managed services, outsourcing, IP transformation etc.

The event was held in London at Hotel Sheraton on 7th June, 2011, and the award was received by Mr. Ahmad Kamal, Chief Officer Customer Operations on behalf of Ufone.It was indeed a moment of great pride and honor for the entire Nation that an initiative by an Operator from Pakistan competed at a global spectrum and was conferred the best customer services innovator globally.

This innovative program which was launched in the 2nd quarter of 2010, challenged the conventional methodologies of service delivery and focused on providing services to customers at their preferred place and time round the clock .To effectively implement the objectives of this program, a team of trained professionals was formed and was equipped with state of the art SIM based CRM technology.

On the achievement, Ahmed Kamal expressed his delight by praising the efforts, dedication and hard work of his team. He lauded the individualsresponsible for the innovations, achievements and the great new services that are helping Ufone build a strong place in the local and global industry.

The whole concept of consumer service innovation grew by challenging the traditional customer thought process where the users were exposed to new and innovative ideas . The aim was to provide consumers with something substantial and by virtue of this program Ufone has managed to build a lasting relationship with their customers. With another ‘first’, Ufone has once again proved its aim to be the most innovative and customer friendly cellular service provider in the country.. After all, It’s all about U.

About Ufone: Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 22 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.


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